Welcome to Summit Thoughts, the new sO2 Digital Blog. As digital thought leaders, we will share our experiences in digital services and advertising. You will hear from our Account Management, Ad Operations and Social Media teams on how they make digital services and advertising work for our clients.

Our team of thought leaders share valuable experience across multiple disciplines of digital advertising. They’ve excelled in positions similar to yours and have role-specific wisdom to impart.

Topics we will cover include the sales-focused areas of prospecting, positioning, measurement, creative best practices and renewals and the services-focused areas of workflow development, process improvement, management techniques, finance and more.

Join us on the journey towards the digital advertising summit!

Is Cancel Culture Coming for Google?

Is Cancel Culture Coming for Google?

Last week, Google released some, frankly, minor changes to how it displays advertisements on Search Engine Results Pages (“SERPs”). The Internet predictably lost its collective mind. The changes were called a “war on organic search” and “the war on free clicks”. It...

Sell Your People on Social Media… Not Your Brand

Sell Your People on Social Media… Not Your Brand

"You're not your f**ing khakis." In the popular movie "Fight Club", actor Brad Pitt's character, Tyler Durden, momentarily addresses the audience. In a 30-second mini-rant, he chastises viewers about trading their humanity for consumerism. The Casual Friday attire...

Management without Measurement Kills Careers

Management without Measurement Kills Careers

In our previous blog post we discussed how a poor workflow system, or lack thereof, harms your front-line team and bottom-line revenue. But what about your management teams? The local managers who keep salespeople, media planners and buyers happy. Or the managers at...

You’ll Save Money by Saving Time

You’ll Save Money by Saving Time

Have you ever asked yourself how much time costs your digital agency? According to market research firm ICD, companies lose 20 to 30 percent in revenue every year due to inefficiencies. What If you could be as productive, execute campaigns more efficiently, and make...