Welcome to Summit Thoughts, the new sO2 Digital Blog. As digital thought leaders, we will share our experiences in digital services and advertising. You will hear from our Account Management, Ad Operations and Social Media teams on how they make digital services and advertising work for our clients.
Our team of thought leaders share valuable experience across multiple disciplines of digital advertising. They’ve excelled in positions similar to yours and have role-specific wisdom to impart.
Topics we will cover include the sales-focused areas of prospecting, positioning, measurement, creative best practices and renewals and the services-focused areas of workflow development, process improvement, management techniques, finance and more.
Join us on the journey towards the digital advertising summit!
Create a Writing Voice to Relate to Your Readers
My colleague is learning to write blog posts. It's fun for me to watch her writing improve with each post. But she's struggling to understand the concept of a "writing voice". Although it's easy to understand intellectually, many writers still struggle with how to...
Solve the Problem: Why Workflow Matters
Over the past few months we’ve written about how a poor or incomplete digital workflow and process can be costly to your business. It results in employee frustration, unhappiness and malicious compliance. Or, in the worst cases, you get non-compliance, difficulty in...
Is Cancel Culture Coming for Google?
Last week, Google released some, frankly, minor changes to how it displays advertisements on Search Engine Results Pages (“SERPs”). The Internet predictably lost its collective mind. The changes were called a “war on organic search” and “the war on free clicks”. It...
How Is Your Digital Process? Are You in Your Own Way?
Front line sales teams must have a multitude of digital products at their fingertips. Gone are the days of offering owned and operated inventory only. Local advertisers want to buy search, social media, extended reach display and video, OTT and variations of these...
Sell Your People on Social Media… Not Your Brand
"You're not your f**ing khakis." In the popular movie "Fight Club", actor Brad Pitt's character, Tyler Durden, momentarily addresses the audience. In a 30-second mini-rant, he chastises viewers about trading their humanity for consumerism. The Casual Friday attire...
Management without Measurement Kills Careers
In our previous blog post we discussed how a poor workflow system, or lack thereof, harms your front-line team and bottom-line revenue. But what about your management teams? The local managers who keep salespeople, media planners and buyers happy. Or the managers at...
You’ll Save Money by Saving Time
Have you ever asked yourself how much time costs your digital agency? According to market research firm ICD, companies lose 20 to 30 percent in revenue every year due to inefficiencies. What If you could be as productive, execute campaigns more efficiently, and make...
Why Workflow Matters to Digital Advertising and Marketing Teams
The world of digital advertising and marketing is rampant with buzzwords like “artificial intelligence”, “the cloud”, “predictive analytics”, “programmatic” and many more. They all tease the idea that everything is done better, faster and cheaper by all-knowing robots...
Make This Holiday Season Your Most Successful with Targeted Email
T’is the season to help your clients get their email marketing in order for the holidays. Use targeted email to reach customers who are interested in your offers. Pinpoint people who want a deal this holiday season, with an offer that compels them to action. Whether...
Targeted Email: Report, Renew, Create Lasting Relationship
We have come to one of the most important aspects of running a targeted email campaign, and our last blog post in this series. Reporting and renewal is arguably the most crucial part of your targeted email campaign, but is often the least thought-out or planned....
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