Welcome to Summit Thoughts, the new sO2 Digital Blog. As digital thought leaders, we will share our experiences in digital services and advertising. You will hear from our Account Management, Ad Operations and Social Media teams on how they make digital services and advertising work for our clients.
Our team of thought leaders share valuable experience across multiple disciplines of digital advertising. They’ve excelled in positions similar to yours and have role-specific wisdom to impart.
Topics we will cover include the sales-focused areas of prospecting, positioning, measurement, creative best practices and renewals and the services-focused areas of workflow development, process improvement, management techniques, finance and more.
Join us on the journey towards the digital advertising summit!
Maximize Your Client’s Ad Spend and Increase ROI
Why Re-Targeting Matters Re-targeting increases the frequency at which a brand is seen by a selected audience. This audience indicated they’re interested in your client’s products or services. They opened an email, clicked a link or simply said “Yes, send me...
Pick the Right Email Partner to Exceed Revenue Goals: A How-to Guide
There are several important considerations when looking for a reputable targeted email partner. First, determine whether they are CAN-SPAM compliant with all their products. Next, ask if the email creative can be viewed on all devices. You should then verify that your...
Targeted Email Design: Best Practices that Drive Results
For every dollar brands invest in email marketing, they receive 42 dollars in return, research on email marketing ROI shows. If your clients already send direct mail, now is a great time to add targeted email to their marketing efforts. But email doesn’t sell itself,...
How to Position Targeted Email’s Impressive ROI and Close Sales
When chatting with a client about digital advertising, targeted email is easy to overlook. We tend to start with the bright and shiny – Instagram, people-based re-marketing, foot traffic attribution – and shy away from tried and true products that work. In this blog,...
How to Prospect for Targeted Email
We love targeted email here at sO2 Digital. It gets real results! Digital marketing isn’t always tangible, but email is the best method to drive ROI for your clients. Let’s look at the types of businesses this method will benefit, how to find them and why targeted...
6 Steps To Targeted Email Success [Infographic]
Welcome back to the sO2 Digital blog, over the next six weeks we will dive into the six steps of a successful targeted email campaign. You will learn the ins and outs on how to grow your margins and increase your digital revenue. This infographic provides...
Targeted Email – 6 Steps To Campaign Success
Targeted Email, A Simple Guide To More Revenue and Increased Margins Follow These 6 Steps To Create A Successful Targeted Email Business Welcome to Summit Thoughts, the new sO2 Digital Blog. As digital thought leaders, we will share our experiences in...
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