One platform.
Every location.
Brand consistency built in.
Atlas Franchise is Atlas Local at every store, with agency-grade oversight built on top. Each franchisee enters their audience, geo, and goals one time, and Atlas translates that brief across Google, Meta, OTT, email, StackAdapt, and more as we keep adding the platforms our partners need. It adjusts the inputs each one actually requires and follows back up on the platform-specific questions instead of making each location rebuild the same campaign over and over. Corporate gets brand control, co-op tracking, and one rollup view of every market.
Phase 1: the Atlas tools are built and operational across every channel, and the sO2 team runs them across your locations today. Self-serve corporate dashboard ships H2 2026. Founding 10 systems pay corporate platform fee only for 90 days (per-location fees and media % waived), then 2.5% capped on media for life.
The three problems every franchise system faces.
Your franchisees are running ads however they want. Some great, some awful. All off-brand. Atlas fixes that without taking away local autonomy.
Brand consistency dies at the local level.
Pre-approved creative templates, locked brand assets, and channel guardrails. Franchisees customize the offer; corporate locks the brand. Every ad ships compliant.
Co-op funds get spent inefficiently, or not at all.
Built-in co-op fund tracking. See who's deployed their match, who hasn't, and where the dollars are working hardest. Quarterly reconciliation in two clicks.
Corporate has no real visibility into local performance.
Live rollup of every location's spend, performance, and ROAS. Drill down to a single market in two clicks. No waiting on monthly reports from 50 different agencies.
See every market. Drill into any one.
Corporate sees the rollup. Regional managers see their territory. Franchisees see their store. Same data, different views, automatically permissioned.
Corporate rollup view
Total spend, ROAS, and conversions across every location. Heatmap of performance by DMA. Identify under-performing markets in seconds.
Regional manager view
Limit visibility to assigned territories. Compare locations head-to-head. Spot best practices to roll out across the region.
Franchisee location view
Single store dashboard with plain-English reporting. Lead volume, cost-per-lead, top-performing campaigns. No corporate-level data they don't need.
Custom reporting on schedule
Auto-generated reports for monthly franchisee meetings, quarterly board reviews, or annual conferences. White-labeled with your brand.
Brand Compliance, Automated.
Every ad your franchisees run goes through your brand guardrails, automatically.
- Locked creative templates: franchisees fill in offer + location, brand stays untouched
- Approved color palette, fonts, logo placement, enforced at template level
- Pre-approved messaging library: corporate adds, franchisees pick from
- Channel allow-list: corporate decides which platforms each franchisee can run on
- Optional human approval queue for one-off creative requests
Co-op Fund Management.
No more spreadsheets. No more "did we match it?" Atlas tracks every co-op dollar end-to-end.
- Track corporate match commitment vs franchisee deployment in real time
- Automatic eligibility checks: only approved channels and creative count toward co-op
- Quarterly reconciliation reports auto-generated for franchisee statements
- Audit trail for every dollar: invoice, channel, location, approval status
- Integration-ready for your existing accounting / FMS
Full channel coverage. Same brand standards.
Run paid search, social, programmatic, email, OTT, and social retargeting at every location, all under one corporate brand framework.
Paid Search
Google + Bing, hyperlocal targeting per location
Paid Social
Meta, TikTok, LinkedIn, geo-fenced to trade area
Programmatic Display
DSPs for awareness + retargeting at scale
Data-Driven Email
Custom audience built from corporate + franchise data
OTT / CTV
Streaming TV ads against email-matched audience
Social Retargeting
Identity-matched retargeting across Meta/TikTok
Built for the franchise models with the most locations to coordinate.
If your system has 10+ locations and a co-op fund, Atlas was built for you. These are the verticals we know best, but the operating model works for any multi-unit brand.
No franchisee customer list yet? Tap a national one.
When you open a new location or expand into a new DMA, your franchisee has no first-party data to retarget against. Atlas Media plugs them into a permissioned, nationwide consumer audience graph for opening-week traffic, new-market awareness, and trade-area conquest, billed straight through to corporate or co-op.
Targeted to verified consumers in the new location's trade area.
Built around the franchisee's ideal customer profile and zip-level intent signals.
Identity-matched retargeting on Meta and TikTok for opening-week conquest.
Streaming TV ads served against the new location's trade-area audience for opening-week awareness.
Built for systems with 10+ locations.
Atlas Franchise is sold as an enterprise license: a corporate platform fee + per-location fee + percentage of media. Custom volume discounts at 50+ and 250+ locations.
Emerging
10–49 locations
- Multi-location dashboard
- All 4 platform tools
- Brand compliance templates
- Co-op fund tracking
- Quarterly business review
- Standard support
Growth
50–249 locations
- Everything in Emerging
- Custom roles & permissions
- Regional manager dashboards
- API access
- Dedicated CSM
- Monthly business reviews
- Onboarding playbook for franchisees
Enterprise
250+ locations
- Everything in Growth
- SSO + SCIM provisioning
- Custom integrations (FMS, accounting)
- SLA-backed uptime
- Dedicated technical account manager
- Annual on-site strategy session
All pricing indicative. Annual contracts standard. Implementation timelines: 30 days for <50 locations, 60 days for 50-250, custom for 250+.
What the first 10 founding systems get.
You're helping us prove Atlas Franchise across real multi-location deployments before the corporate dashboard ships H2 2026. The economics reflect that.
A 12-year media operator behind every location.
sO2digital has been operating paid media for franchise systems and multi-location brands since 2014. Atlas Franchise packages our oversight playbook for systems with 10 to 1,000+ locations: corporate-controlled, franchisee-friendly, fully reportable up the chain.
"Twelve years inside franchise marketing taught me the same lesson over and over: corporate sets a brand brief, every location interprets it differently, and consistency dies somewhere between Atlanta and Phoenix. Atlas keeps the brief intact across every store and every channel, corporate gets compliance, franchisees get speed."
Join the Atlas Franchise waitlist.
First 10 founding systems get 90 days corporate fee only (per-location and media % waived), 2.5% capped media for life after that, and a 60-day money-back guarantee. One vertical at a time in 2026.
Common questions.
If something isn't here, email us.
Ready to bring every location into one cockpit?
45-minute strategy call. We'll walk you through the corporate dashboard concept, talk through how the platform's co-op tracking and brand-compliance tools work today, and scope what Phase 1 managed delivery looks like for your system, with the self-serve UI launching H2 2026.