Jim Keras Chevrolet
Sell vehicles to in-market buyers beyond the dealership's own list.
Age 25–64, Auto Intenders, HHI $40K–$200K, within a 50-mile radius of 38128.
Two deployments over three months matched back 12 vehicle sales on the first email and 18 on the second, traced all the way to full postal addresses among the email recipients. The dealership hit its GM sales quotas in both months it ran the blasts and missed the goal in the month it didn't. On that strength, the sales manager increased volume from 50,000 to 100,000 emails, committed to monthly sends for six months, and added retargeting to the blasts.
"Let me get this straight. I'm essentially spending $100 for each car sold by these emails? I'll do that all day long."
