Case Studies

Real engagements. Real numbers.

A working library of campaigns we've run for auto dealers, furniture stores, medical practices, restaurants, and home-services brands. Audience-first targeted email and identity-matched retargeting do the heavy lifting, backed by the full-channel work behind it, and it's the same playbook now running inside Atlas. Numbers are pulled directly from delivered campaigns.

Targeted Email + RetargetingAuto

Jim Keras Chevrolet

Goal

Sell vehicles to in-market buyers beyond the dealership's own list.

Audience

Age 25–64, Auto Intenders, HHI $40K–$200K, within a 50-mile radius of 38128.

Results

Two deployments over three months matched back 12 vehicle sales on the first email and 18 on the second, traced all the way to full postal addresses among the email recipients. The dealership hit its GM sales quotas in both months it ran the blasts and missed the goal in the month it didn't. On that strength, the sales manager increased volume from 50,000 to 100,000 emails, committed to monthly sends for six months, and added retargeting to the blasts.

"Let me get this straight. I'm essentially spending $100 for each car sold by these emails? I'll do that all day long."

Sales Manager, Jim Keras Chevrolet
Targeted EmailFurniture

Seattle Area Mattress Store

Goal

Increase sales around an upcoming seasonal promotion.

Audience

Age 25–65, HHI $40k+.

Results

We ran a targeted email with a re-blast seven days later ahead of the client's annual sale. Open rate 15.77%, CTR 9.18%, 161 matched-back customers, and $91,461 in confirmed matchback sales, plus 1,350 additional partial matches. The client saw a 10% year-over-year increase in sales.

"Our annual Memorial Day Sale was up 10% year over year. We attribute this to the email that delivered over 20 times our investment when we matched back to sales."

Seattle Area Mattress Store
Targeted Email + CTV + SocialAudiology

HearCare

Goal

Patient growth.

Primary success metric

11 new patients at $318 each; $53,900 gross sales.

Audience

Women.

Results

25,000 targeted emails across two deployments, paired with CTV and social video retargeting, on a $3,500 campaign budget. The program produced 11 new patients at a $318 cost per acquisition. At a sales value of $4,900 per patient, that's $53,900 in total gross sales.

Targeted EmailRestaurants

McAlister's Deli Bluegrass

Goal

Increase online orders.

Audience

Online ordering, casual diners, and families.

Results

Built around the client's well-known 'Beef Up Your Next Order' campaign. Open rate 15.08%, CTR 9.63%, 161 matched orders, and $10,271.79 in tracked sales, roughly a 25x return on ad spend.

Targeted EmailFurniture

Knorr Marketing

Goal

Increase sales for local furniture stores.

Audience

Women 35+, HHI $50,000+, home goods and furniture buyers.

Results

Across grand openings, holiday sales (Memorial Day, July 4th), and regular monthly offers, campaigns averaged 15–17% open rates with CTR as high as 16%. Client match-back typically returned 100–300 new sales, with revenue averaging $250,000 to over $600,000 per campaign.

"sO2, hands down, is one of our best decisions as a partner. Their targeted email product is fantastic: over 280 million email addresses and over a billion layerable data files, generating upwards of 40x ROI for our clients."

Isaak Knorr, Owner, Knorr Marketing
Targeted EmailAuto

Principle Toyota

Goal

Reach potential car buyers not already on the dealership's extensive list with monthly specials.

Audience

Age 35+, HHI $40k–$200k, Auto Intenders, within 90 miles of the dealership.

Results

The client wanted to see if email could influence sales beyond his own list of past sales and service customers, so we deployed 100,001 emails targeted to auto intenders within 90 miles of the dealership. The campaign delivered 15,671 opens and 1,611 clicks, for a 10.28% CTR. A match-back on 269 sales over the 30 days following the send returned 108 last-name + zip-code matches; while common last names within zips mean not all are attributable, many were unusual names likely tied to the campaign.

"We will do this again."

Todd Lochner, General Manager, Principle Toyota
Targeted EmailMedical

Digestive Health Associates

Goal

Increase high-value patients.

Audience

Adults with GI conditions: acid reflux, IBS, GERD, Crohn's, gastritis, heartburn, and related.

Results

50,000 emails with the subject line 'Get Relief from IBS – Suffer No More!' drove 7,650 opens and 686 clicks (8.95% CTR), reaching hundreds of new patients for the practice.

"sO2 Digital has been an excellent team to work with. With access to billions of data points and targeted email to millions of potential customers, paired with the ability to create a hyper-focused email blast, they've helped my practice reach hundreds of new customers with 10x ROI. I wish I'd found them nine years ago when I started."

Dr. Rajiv Sharma, MD, President, Digestive Health Associates
Targeted EmailHome Improvement

PJ Fitzpatrick

Goal

Increase sales by advertising roof, gutter, and shutter repair specials.

Audience

Homeowners 60+, home value $300k+, built before 2003, across Delaware & Chester County PA, Camden County NJ, and New Castle County DE.

Results

The campaign ran 58.50% above the industry-average open rate and 184.96% above the industry-average click-through rate (Open 15.86%, CTR 7.58%, 7,931 opens, 601 clicks). It set 5 appointments, matching the number from the client's own follow-up email to their established customer base, which typically yields the highest return.

Targeted EmailMedical / B2B

PeakMed

Goal

Introduce a new B2B healthcare brand and service to decision-makers.

Audience

CEOs and HR executives across the Denver DMA.

Results

A new provider needed to introduce its name, explain an employer healthcare model that bypasses typical insurance for small and mid-sized business employees, and reach decision-makers statewide. Our team sourced 50,000 qualified addresses and delivered a 15.56% open rate (5 points above industry average) and a 5.27% click-through rate (industry average 2.66%).

Facebook + Display AdsMedical

Haake Dental

Goal

Increase new patient appointments in a highly competitive metropolitan area.

Primary success metric

+40% new patients per month.

Audience

Women, Age 25–54, Midwest DMA.

Results

We centered the campaign around a single line: "Call This Morning and Be Seen Today." We took that tag line to Facebook and premium display plus retargeting against women 25–54 in a large Midwest DMA, with all URLs pointing to the practice site where the line was prominently displayed. The result was a sustained lift in new-patient conversions.

"My client has seen a 40 percent lift in new patients each month since starting the Facebook and display/retargeting ads with us. He knows the new patients come from this campaign because he isn't using the same creative anywhere else. Staying consistent, plus good management from the digital teams that run the campaign, has driven the results."

Account testimonial, Haake Dental
Programmatic VideoAuto

Crown Mini

Goal

Drive website traffic.

Primary success metric

Website traffic and clicks.

Audience

5-mile radius around set zip codes, plus female auto intenders.

Results

Generated over 135,657 impressions, 152,398 video starts, and 108 clicks across two months, with a 0.77% video completion rate against a 0.50–0.80% benchmark.

Want a plan scoped to your vertical?

Auto, retail, medical, franchise, local services: same playbook, sized for your audience and geography. Send a brief, get a written media plan in three business days.

Talk to Christina