sO2 vs. Hibu.
Hibu sells a marketing bundle. sO2 builds you an audience.
Hibu pitches enterprise-level marketing for local business, done for you: a website, listings, reviews, and ad campaigns in one subscription. For a very small business that wants to hand marketing to somebody, that convenience is real. But look inside most bundles and the media is template-driven: standard campaigns, standard audiences, standard reporting.
We start from the opposite end. First we figure out exactly who your customer is, then we build that audience person by person from postal-verified, identity-resolved data, then we reach them by email, on their TV, and in their social feeds. Audience first. Media second. Reporting you can match back to real customers, not clicks.
Where Hibu genuinely shines
If you need a website, listings management, and some ads with one bill and zero effort, Hibu packages it cleanly and handles it for you. That one-stop convenience is the product. The trade-off is depth: bundled ad campaigns are built to run at scale across thousands of small accounts, not to build a bespoke audience for yours.
sO2 + Atlas vs. Hibu
Bundle versus bespoke. Here is what that means in practice.
| Capability | sO2 + Atlas | Hibu |
|---|---|---|
| Website, listings, and reputation in one subscription | ||
| Custom audience built from identity-resolved data | ||
| Data-driven email to new prospects (acquisition) | ||
| OTT/CTV on the same buy | ||
| Google + Meta ads managed for you (decades of experience + automation) | ||
| Identity-matched social retargeting of the same audience | ||
| Senior media strategist runs the plan | ||
| Match-back reporting tied to actual customers | ||
| Built for | Audience-first acquisition | Done-for-you basics |
Bottom line: If you want marketing handled, Hibu will handle it. If you want customers acquired, that takes an audience built for you and media aimed at it. That is sO2.
Questions we actually get
How is sO2 different from a done-for-you bundle?
The audience. Bundles run standard campaigns against broad targeting. We build your audience from identity-resolved data before a dollar of media moves, then reach those exact people across email, TV, and social.
Do you build websites too?
No, and we are honest about it. We run media. If your website needs work, keep your web vendor and let us drive the right people to it.
How do I know the media actually worked?
Match-back reporting. We compare the audience we reached against your actual customer list and show you the overlap by name. Clicks are nice. Customers are proof.
What does it take to get started?
Packages have no minimum, and direct insertion orders start at $15K. One call, straight answer, even if the answer is not yet.
Want the full picture first? See how sO2 compares to every alternative.
Ready to reach the customers you don't have yet?
Tell us who your best customer is. We'll show you how many more of them are out there, and exactly how we'd reach them.