Digital AdvertisingYour customers are always online, somewhere. On a phone, on a tablet or laptop - digital devices are always within reach. From Google Ads to display to email to social media and beyond, we'll help you connect with the right people at the right time.
The new and improved Direct Mail – email has the highest ROI of any marketing platform, period. Nothing else even comes close.
Display advertising includes banners, video, mobile and social advertising. Great display advertising effectively targets the right audience and motivates them to act. Our display advertising works with physically identified users. We know their location, interests and behaviors, and we target them accordingly.
Over the top (OTT): refers to content providers that distribute streaming media as a standalone product to viewers over the internet, bypassing telecommunications, multichannel television, and broadcast television platforms. All internet-based video advertising is OTT and is an integral part of the home entertainment landscape. As such, it should be part of any marketing campaign.
Social Media Advertising
The best of “native advertising”. Serve engaging creative on platforms where users spend more time and tell us who they are, what they do and what they like. Reach targeted users with a finely crafted message that appears like relevant content, not advertising!
Whether you are serving on Google, Bing or Yahoo!, paid search – also known as pay-per-click (PPC) or search engine marketing (SEM) – is the most efficient form of digital advertising ever created. Reach potential customers while they’re looking for you. Pay only when potential customers click on your ads.
Google Sponsored Promotions (GSP) are Google Ads for the inbox! All of the power, flexibility and efficiency of Google Ads delivered right into Gmail – the top consumer email application in the U.S.
People Based Re-targeting
(Data Match) Do you have an email list of your best customers? Have you run targeted email? We can generate a list of contact information for potential customers who showed interest in your products and services. Using this postal file we can reach them repeatedly, anywhere.
In the past, all a business needed to be found in a Google Search was the right combination of words, links and code in their website’s “back-end” (SEO). As ratings and reviews sites (Ratings & Reviews- create link to Reputation reviews section down below to learn more.) like Yelp, TripAdvisor and Angie’s List have become verbs, directory sites like YP.com increasingly inform Google results, otherwise known as Business Listing Management and Claiming Services.( Create link to BLM & CS section down below to learn more.) In addition, most searches for local businesses now happen on mobile phones. Now, what happens “off-site” increasingly drives SEO and makes businesses easy to find online.
Do you have the right combination of words, links and code in the back-end of your website? Get a detailed technical review of your SEO (ensuring Google can properly crawl and index your site) with specific instructions on how to fix issues. Get monthly updates to track your progress and continually improve.
Or, if you don’t have a “web guy, let us fix them for you! We can manage your On-site SEO on an ongoing basis.
Teenagers aren’t the only ones buried in their mobile phones using social media. Google is, too. Social media presence and activity are among the most important signals businesses can give Google that they are relevant search results. In today’s social world, you cannot afford to be socially invisible.
Let us establish a basic social media presence for your business to help drive your search results, and to make you easier to find online!
Social Media Management
Social media, done well, can deepen your relationship with customers, create “net promoters” (people who organically promote your business to others), and reach new customers. After all, Americans spend a half-hour per day on Facebook alone – (second only to their time watching TV), and Facebook, by itself, is the largest digital marketing platform in the world (by far!).
But social isn’t only a place to sell your products. It can do much more for you! Let us create a social media strategy for your business.
Do you have a list of customers’ email addresses in a spreadsheet but you’re not sure what to do with them? Didn’t major in design and copywriting? Don’t let that stop you from using the highest ROI-generating online marketing vehicle ever created: email.
We’ll gather your email addresses, input them into an industry-leading email system, segment them (by geography, product, etc.), design, copywrite and send professional-quality email on your behalf. Then we’ll deliver the open rates, click through rates and other key data to your inbox, so you know exactly what to put in your next email!
Remnant Display: (Geo+1): For businesses new to digital advertising, or those with simple campaigns, general audiences or limited budgets, remnant display advertising is a great way to put offers in front of potential customers online. (Average delivery against impression guarantee: 110%)
Premium Display: Premium display delivers for experienced digital marketers who demand premium results. Layered targeting, daily campaign optimizations, and multi-faceted bidding strategies (CPM, CPC, CPA etc.) deliver greater reach with lower eCPMs and CPCs, and drive better results. Multi-platform and network-agnostic, find your audience wherever they are.
View-through reporting: spotlight tagging, CPA campaigns and other advanced capabilities, along with sophisticated daily reporting and detailed geographic breakouts give you unparalleled insight into your campaign’s performance. Reach more potential customers, and generate more results per dollar with premium display! (Average delivery against impression guarantee: 227%)
Mobile In-App Advertising: Your potential customer spends more than 50% of their screen time on a mobile phone or tablet. Of that, 80% of their time is spent in mobile apps, not in their browser. Find customers where they are, whether that’s looking up weather, streaming Pandora or chatting with friends on social media apps. Custom, precise geographies and advanced psychographic targeting let you reach the exact people you want to reach – driving two to five times the response rates of typical display advertising.
Over the top (OTT) refers to content providers that distribute streaming media directly to viewers over the internet as a standalone product, bypassing telecommunications, multichannel television, and broadcast television platforms. All internet-based video advertising is OTT.
OTT can be confusing the groups below are examples of distinctions between the different delivery methods of OTT or online video.
SVOD: (subscription video on demand) Netflix, Amazon, Hulu
User Generated Content: YouTube, Facebook, Vimeo
TVOD: (transactional video on demand)iTunes, Google Play, Amazon Instant Video
Linear OTT: Sling TV, PlayStation
TV Everywhere: ABC, CBS, NBC, FOX, cable/satellite/IPTV, networks like HBO & AMC
Connected TV (CTV): is a television that is connected to the internet.It can stream OTT (Over The Top) content through applications. OTT is content streamed through the public internet onto a laptop, mobile device, tablet or connected TV.
Video: Pre-roll, mid-roll and post-roll video ads run across an array of networks and exchanges, including Facebook and Youtube, encompassing over 70 sources spanning all channels, devices and regions. These ads will evaluate 5 million impressions per second to find the most effective ad space for the right price.
People Based Retargeting
IP Targeting: We will reach these individuals on their desktop, laptop and any other connected device.
Mobile Targeting: People take their phones everywhere with them. We will reach your customers and potential customers wherever they are.
Social ID: Ever wonder how you see ads for products and services you have viewed previously while using social media? This is how. We will deliver ads to your own email list or your newly created postal file while users are on social media.
Reputation Monitoring: You can’t fix a problem you don’t know about. You can’t respond to a review you don’t see. Be notified within 72 hours max (usually within 24) any time a review is posted on Google Maps, Facebook, Yelp, and other review sites.
Reputation Response: Not only will you be notified of every review posted about your business, but we will respond on your behalf. Never sweat a bad review again!
Reputation Control: It is often said… the best defense is a good offense. This is true in online reviews. The best way to combat a bad review is with several good ones! Let us help you generate real, positive reviews on Google Maps, or Facebook, from real customers at prices you can afford, starting today!
Reputation Monitoring: Response and Control: The most important words written about your business online today don’t come from you! Take total control of your online reputation: (a) be notified within 72 hours of reviews posted about your business, (b) ensure timely, professional responses every time, and (c) generate what every business wants more of: authentic, positive online reviews from real customers.
Business Listings Management: The simplest way to keep Google up-to-date about your business. Instantly update 60 key directory listings, get notification within 72 hours when a review is posted about your business on any directory, and stay current with robust reporting on traffic, keywords, and ratings on these directories. See listing results immediately (within 30 days) and as long as the service remains in effect.
Claiming Services: 60 or 120 Listings: Directory sites like YP.com; review sites like Yelp, Trip Advisor and Angie’s List; mapping sites like Apple and Google Maps; social media sites like Facebook and Instagram; and hundreds more, contain critical information about your business – information Google uses millions of times each day determine who sees (and does not see) your business in relevant search results. “Aggregators” like Neustar and Acxiom update this information constantly. You don’t control any of it. Until now!
The only foolproof way to take control of where you show up in search results is to claim these listings as your own. The process can be slow and messy, and doing this yourself could take years (and your sanity).
Let us do it for you.Take control of 60 top listings starting today and see your search results improve for good.
Monthly Listings Report: All top sites (25-30 depending on your business category) guaranteed “green check marks” on all your directories reports after six months, indicating the errors in your business listings have been changed.
Quarterly: Track your search results against five important queries to measure your upward movement on the search results page.
Promotional Posts: A promotional post is a Facebook post about your business that we spend money to advertise for you. (In other words, we get more people to see it!). All the benefits of a good post with the “added juice” of advertising. Facebook, Twitter, YT, Instagram set-up and credential recovery: If you don’t have a page at all, we’ll set one up for you. If you have a page but can’t log in or lost your credentials, we’ll fix that for you.