Targeted Email

The new and improved direct mail, in the age of programmatic ad buying, demand for data intelligence, Snapchat and Instagram, 15 years after people started saying “Email is dead!”, email is still king.  Everyone over the age of 18 uses email; it is one must-have account if you’re looking for, or have, a job.

Driven by a multi-source marketing universe of virtually every business and consumer in the U.S on a monthly basis. Data files are built by consolidating this marketing universe with source verification and historic reliability algorithms. Only data points verified by 4 unique sources make the build every month.

Account Execs, media buyers, planners and advertisers understand in an era when many digital advertising formats can be complex and opaque, email is quick and easy. You can order one today, deploy it tomorrow, and produce results for your client the next day.

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D.A.T.A.

D- Drive Focused Interest
Many companies gather data based solely on web behavior of individuals visiting a website. Each visitor is tracked via a data “cookie”. Our data is based on unique individuals – with specific identities. We track an actual person, not an assigned ID.

A- Actionable Data Files
We then combine a specific data file with real-life demographics, psychographics, behaviors, geography, etc., (not just web usage based on cookies), to create a comprehensive targeting profile.

T- Targeted Messaging
Having found the right people, we deliver your messages via display, video, email, social, and/or mobile campaigns – on several different properties, platforms and devices. We use multiple asset types or platforms, unlike many DSPs and providers.

A- Aggressive Frequency
We ID unique individuals so we can reach that same person as many times as desired, across different platforms, including offline via a postal file. This process gives you as much frequency as required to drive measurable and attributable results.

Trackable ROI

Email has the highest ROI of any marketing platform, period. Nothing else is even close (better than 40-1 by numerous methodologies). Calculate your ROI with the Postal file. We provide you with a list of names and physical addresses for users who opened the initial emails to your advertisers. Compare this list to your sales data and see the success of your targeted email campaign.

15% Open Rate Guarantee

We make sure as many potential customers as possible see your message with our best-in-class open rate. Put your message in front of your customers in the place they spend more time than anywhere else – their inbox!

Pinpoint Targeting

Don’t have all the email addresses you need? Don’t worry! Tell us who they are, where they live, and what they like, and we’ll find them. We’ll help you get your message in front of the right people at the right time.

Our list is extensive and compiled from multiple partners to allow demographic targeting flexibility. It’s a 100 percent double opt-in audience of 140MM+ targetable subscribers with more than 1.5MM fresh data pieces per month. It complies fully with the CAN-SPAM Act, and utilizes a platform optimized for the highest possible delivery rates.

Consumers sign up to receive pertinent offers from our partners. Consumer data is shared between us and a number of partners throughout the US. Our targeting parameters are based on the data provided by the consumer through our partners.

Retargeting

Get the most from your ad spend by communicating with individuals who saw your initial email and/or showed interest. Make sure when they are ready to act, they do it with your business.

Email Reblast: A new, “follow-up” email sent to the user who opened or clicked on your initial email.

Retargeting: Deliver banner ads to browsers of users who opened an email about your products and services.

Retargeting – Initial Email Send: Reach highly-targeted users who have already seen your message once.

  • IP Targeting: We will reach these individuals on their desktop, laptop and any other connected device.
  • Mobile Targeting: People take their phones everywhere with them. We will reach your customers and potential customers wherever they are.
  • Social ID Targeting: Ever wonder how you see ads for products and services you viewed previously while using social media? This is how. We will deliver ads to your email list, or your newly created postal file, to users while they’re on social media.

Sales Calendar

January

  • Bedding & Linens
  • Fitness
  • TVs, Electronics

February

  • TVs
  • Winter Products
  • Home Goods

March

  • Gold
  • Grills
  • St. Patty’s Day Essentials

April

  • Tax Day Freebies
  • Furniture
  • Appliances
  • Clothing

May

  • Spring Apparel
  • Kitchen Appliances and Gadgets
  • Party Supplies
  • Mattresses

June

  • Father’s Day Gifts
  • Fishing Gear
  • Dinnerware

Top 10 Verticals

  • Auto (Dealership)
  • Home Services (Contractor, Roofing, Cleaning, etc.)
  • Retail
  • Entertainment
  • Education
  • Medical
  • Financial Services
  • Home Furnishings
  • Social Services

What makes a good email?

  • A clear goal
  • Clear subject lines
  • What’s in it for me?
  • Balance of text and images
  • A strong but appropriate CTA

Case Studies

Client: Knorr Marketing

Goal: Increase Sales for Local Furniture Stores

Audience: Women 35+, HHI 50,000+, Home goods, Furniture

Stats:
Our campaigns ranging from Grand openings, to 4th July or Memorial Day sales to regular monthly offers.

Open Rate’s average from 15.00- 17.00%, with CTR as high as 16%, Client Match-back typically see 100 to 300 in new sales of revenue averaging from $250,000 to over $600,000.

sO2, hands down, is one of our best decisions as a partner. Their targeted email product is fantastic, with a 15% open rate guaranteed, over 280 Million emails address and over a billion layer-able data files. Generating upwards of 40x ROI for our clients.

 – Isaak Knorr – Owner,  Knorr Marketing

sO2’s customer services is second to none. They provide us easy to use pre-sales counts tool and a simple to use order entry system, match-back to sales and campaign reporting at our fingertips.

Their account managers are industry experts and available when we need them. I love working with this team.

– Chris Hunt –  Director of Sales, Knorr Marketing