Selling digital services and digital advertising requires a different approach than selling offline advertising. The Internet collects information that you will need to analyze and utilize to create a successful digital campaign for your clients.
sO2’s digital training will give you the confidence to propose solutions that engage with customers and drive measurable results for your advertisers.
Introduction to Digital Services and Digital Advertising
You will be introduced to digital services and digital advertising, and how they can facilitate the customer through the purchase funnel. You will learn in detail how the internet works, and how it tracks and collects user information, as well as the components of digital services and digital advertising campaigns.
Digital Services Overview
You will understand the importance of creating content for websites, and structuring that content so it can be found by search engines and in directories. You will become familiar with the social media and email marketing services you can provide to clients, and the metrics used to measure their success.
Digital Advertising Overview
You will be introduced to the importance of using digital advertising products to drive consumers to your clients’ websites. These products include display advertising, search ads, email advertising, video advertising and social media advertising. You will also be introduced to the different ways digital advertising can be targeted to reach your clients’ desired audience and the metrics and analytics used to measure campaign success.