Welcome to Summit Thoughts, the new sO2 Digital Blog. As digital thought leaders, we will share our experiences in digital services and advertising. You will hear from our Account Management, Ad Operations and Social Media teams on how they make digital services and advertising work for our clients.

Our team of thought leaders share valuable experience across multiple disciplines of digital advertising. They’ve excelled in positions similar to yours and have role-specific wisdom to impart.

Topics we will cover include the sales-focused areas of prospecting, positioning, measurement, creative best practices and renewals and the services-focused areas of workflow development, process improvement, management techniques, finance and more.

Join us on the journey towards the digital advertising summit!

Create Great Content by Being Lazy

Create Great Content by Being Lazy

You've been assigned to write content for your company. A blog post. Perhaps a whitepaper. Some sales copy. But your brain is fried from a million other marketing tasks with looming deadlines. You have no idea how to get some ideas. It's ok. Save your brain cells for...

Create a Writing Voice to Relate to Your Readers

Create a Writing Voice to Relate to Your Readers

My colleague is learning to write blog posts. It's fun for me to watch her writing improve with each post. But she's struggling to understand the concept of a "writing voice". Although it's easy to understand intellectually, many writers still struggle with how to...

Solve the Problem: Why Workflow Matters

Solve the Problem: Why Workflow Matters

Over the past few months we’ve written about how a poor or incomplete digital workflow and process can be costly to your business. It results in employee frustration, unhappiness and malicious compliance. Or, in the worst cases, you get non-compliance, difficulty in...

Is Cancel Culture Coming for Google?

Is Cancel Culture Coming for Google?

Last week, Google released some, frankly, minor changes to how it displays advertisements on Search Engine Results Pages (“SERPs”). The Internet predictably lost its collective mind. The changes were called a “war on organic search” and “the war on free clicks”. It...