Welcome to Summit Thoughts, the new sO2 Digital Blog. As digital thought leaders, we will share our experiences in digital services and advertising. You will hear from our Account Management, Ad Operations and Social Media teams on how they make digital services and advertising work for our clients.
Our team of thought leaders share valuable experience across multiple disciplines of digital advertising. They’ve excelled in positions similar to yours and have role-specific wisdom to impart.
Topics we will cover include the sales-focused areas of prospecting, positioning, measurement, creative best practices and renewals and the services-focused areas of workflow development, process improvement, management techniques, finance and more.
Join us on the journey towards the digital advertising summit!
Digital Advertising Can Help you Grow Your Cannabis Business
Despite the recent widening of cannabis legalization in the United States, the cannabis industry still faces resistance. Marijuana has not been legalized at the federal level, leaving States to create laws to govern their respective spheres within the industry. The...
Cannabis as a Vice Category in Digital Advertising
Cannabis and CBD brands are new to the world of digital advertising. But digital advertising certainly isn’t new to the world of “vice” categories. But, unfortunately, when it comes to “vice” product advertising – alcohol, tobacco, and now, cannabis – one must do more...
TapClicks Adds sO2Digital as a DATA Integration Partner
sO2Digital provides a one-stop shop for targeted email. Our platform, fondly known as “SmartWeb”, is described as a DSP for targeted email. SmartWeb offers our partners the opportunity to reach clients at the scale and targeting...
Digital Media Is a Strong Candidate for Political Ad Dollars
My fellow Americans. Several months from now, (which will feel like four score and seven years), the “American experiment” in self-government will again undergo its electoral ritual… a presidential election. The President will be elected, along with scores of...
COVID-19 Brings Us Back to Being Compassionate Listeners
When COVID-19 hit the United States, shifting from an abstraction on the news to a tangibility in our communities, I saw a mobilization of marketing and advertising professionals being compassionate, reaching out to local businesses. Media associations, agencies,...
Don’t Get Bitten Because You Have No Social Media Policy
Your company's social media can be like keeping a wild animal for a pet. You can tame it, sure. Manage it. Control it. But its wild side is still there. Lurking. Waiting to spring out of your control and bite you. Which side of this tamed wild animal you see depends...
Why Aren’t Gut Instincts Good for Making Good Decisions?
Welcome to the last post in our workflow series. We've talked in detail about the challenges media companies and agencies face when adding digital products to their media mix. We explored what happens to sales, account management, ad operations, management and finance...
Create Great Content by Being Lazy
You've been assigned to write content for your company. A blog post. Perhaps a whitepaper. Some sales copy. But your brain is fried from a million other marketing tasks with looming deadlines. You have no idea how to get some ideas. It's ok. Save your brain cells for...
When You Miss Digital Budgets, Is Workflow the Problem?
Welcome back to workflow! In this post we'll tackle the overwhelming task of getting work finished within the promised time frame, within the digital budget, and with full transparency for all stakeholders. Let’s start with full transparency by defining our...
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