Welcome to Summit Thoughts, the new sO2 Digital Blog. As digital thought leaders, we will share our experiences in digital services and advertising. You will hear from our Account Management, Ad Operations and Social Media teams on how they make digital services and advertising work for our clients.

Our team of thought leaders share valuable experience across multiple disciplines of digital advertising. They’ve excelled in positions similar to yours and have role-specific wisdom to impart.

Topics we will cover include the sales-focused areas of prospecting, positioning, measurement, creative best practices and renewals and the services-focused areas of workflow development, process improvement, management techniques, finance and more.

Join us on the journey towards the digital advertising summit!

How to Prospect for Targeted Email

How to Prospect for Targeted Email

We love targeted email here at sO2 Digital. It gets real results! Digital marketing isn’t always tangible, but email is the best method to drive ROI for your clients. Let’s look at the types of businesses this method will benefit, how to find them and why targeted...