Political Targeting for Email & Advertising

Targeted Email

Email Re & Pre-marketing

Programmatic Display & Video Campaigns

Fill out the form below for information on your local districts.

✓ US House & Senate

✓ State Governors & Legislatures

✓ Mayors, City Councils & Other Local Races

✓ Primary & General

✓ Party Affiliation, Swing Voters, Voting History

✓ Political Donors

✓ By District, Zip, City, County, State, National

175MM Voters
Party Affiliation	Count
No Party Affiliation	61,610,061
Democrat	53,317,072
Republican	42,482,962
Independent	17,091,200
Other	1,084,856
Total:	175,586,151

18MM “Swing Voters”
Swing Direction	Count
DSR (Democrat Swing Republican)	9,782,134
RSD (Republican Swing Democrat)	7,980,381
Total:	17,762,515

22MM PRIMARY VOTERS

4MM POLITICAL DONORS

Not all data is the same:
How most do it: Algorithms and assumptions based on a common, legacy database that has existed for years with no standard for scrubbing or updating.

Our Data: Based on regularly-updated and scrubbed voter records from all 50 states, creating a factual record of individual persons, affiliations, actions and previous behaviors, fed into a proprietary 105-point propensity model, we help predict the most likely to vote for a particular candidate or issue, most likely to donate, and most likely to cross over party lines. Helping you to stop wasting time and money reaching out to unlikely targets and allowing you to focus on the voters that will help win an election.

Example: Voter Attributes In AZ-23

Example: Arizona’s 23rd Legislative (& Congressional) District in Suburban Phoenix

Total Population: 169,132
Registered Voters with known Party ID we can target: 92,497

Party	State	District	Count
Republican	AZ	23	61,712
No Party Affiliation	AZ	23	16,786
Independent	AZ	23	7,370
Democrat	AZ	23	6,629

*Voters can be targeted by whether they have voted in any combination of General and/or Primary Elections for 2008, 2010, 2012, 2014, and/or 2016

What our Data Shows:

✓	12,933 Addressable REP Voters could be persuaded to vote DEM, while only 728 DEM voters swing REP

✓	26,000 Addressable voters in AZ 23 have donated to political campaigns

ZIP	COUNT
85251	39,933
85207	50,830
85263	3,679
85264	909
85266	16,316
85258	32,652
85254	56,454
85257	29,949
85215	21,173
85268	31,620
85262	18,233
85331	36,006
85054	6,730
85255	55,216
85250	21,983
85253	22,657
85260	45,783
85259	28,484
85545	441
Total:	519,048

Addressable voters can be reached with Email, Display, and/or Video Advertising as frequently as required

Please fill out the form below with your District, State, Region and Political Criteria and we will contact you with the details.

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