T’is the season to help your clients get their email marketing in order for the holidays. Use targeted email to reach customers who are interested in your offers. Pinpoint people who want a deal this holiday season, with an offer that compels them to action. Whether your client is a major retailer or a small business, help them get the most out of this holiday season with targeted email.
BlackFriday.com predicts that 2019 Black Friday online spending will surpass $12 billion. Of the shoppers they surveyed, 61 percent plan to do most of their holiday shopping online. Not sure how to send a targeted email campaign for the holidays? Here are a few tips to try this year:
- Find the Right Time
- Make an Offer
- Stand Out in the Inbox
- Be Persistent and Present
Find the Right Time
The best time to get started is sooner than you think. There’s a lot riding on holiday campaigns – on average, holiday sales account for 20-30 percent of annual revenue (depending on the industry). And email influences a whopping 25 percent of those sales. The most effective way to engage customers is through an email, and then follow up with those people a week later with a reblast or another send. Let’s walk through a good strategy for Black Friday weekend.
Make an Offer
The first email should be a teaser or preview of your offer for the big day. Build anticipation and get people interested in your offer. This email should be sent a week early. Then, on Black Friday, send another email containing the big offer to people who opened the first email. Alternatively, you can choose to resend to everyone.
Stand Out in the Inbox
The key is for people to look forward to your name in their inbox on Black Friday, making you stand out from hundreds of other emails they receive. If a series of emails isn’t in your budget, optimize one email you will send strategically. Send your email during lower volume days (a week before Black Friday), and the Sunday before Cyber Monday (emails sent on this day typically have great ROI). This way you avoid sending on the actual holiday altogether.
Plan your offer and promote it across all marketing channels. Start with targeted email, then continue to promote via retargeting ads and Facebook retargeting. This will help keep your great offer top-of-mind during the holiday season when people are overwhelmed with deals. Offering a deeper discount unique to people receiving your email is a great way to motivate customers into action. Make your offer stand out from the crowd and appeal to your unique audience.
Are you an auto dealer with a great APR or interest rate promotion? Now is the time to offer a little extra to sweeten the deal and make it stand out from other dealerships in the area. If you’re selling a product, a BOGO deal or a free gift with purchase may help drive the sale.
Be Persistent and Present
Plan your offer and promote it across all marketing channels. Start with targeted email, then continue to promote via retargeting display ads and Facebook retargeting. Keep your great offer top-of-mind during the holiday season when people are overwhelmed with deals. No matter your budget, or what you’re selling, targeted email can help you reach your sales goals during the holiday season. Contact us to get your holiday targeted email campaigns started today.