by Christina Rice | Oct 31, 2019 | Targeted Email
We have come to one of the most important aspects of running a targeted email campaign, and our last blog post in this series. Reporting and renewal is arguably the most crucial part of your targeted email campaign, but is often the least thought-out or planned....
by Christina Rice | Oct 24, 2019 | Targeted Email
Why Re-Targeting Matters Re-targeting increases the frequency at which a brand is seen by a selected audience. This audience indicated they’re interested in your client’s products or services. They opened an email, clicked a link or simply said “Yes, send me...
by Christina Rice | Oct 15, 2019 | Targeted Email
There are several important considerations when looking for a reputable targeted email partner. First, determine whether they are CAN-SPAM compliant with all their products. Next, ask if the email creative can be viewed on all devices. You should then verify that your...
by Nicole Harriman | Oct 8, 2019 | Targeted Email
For every dollar brands invest in email marketing, they receive 42 dollars in return, research on email marketing ROI shows. If your clients already send direct mail, now is a great time to add targeted email to their marketing efforts. But email doesn’t sell itself,...
by Molly Grimm | Oct 1, 2019 | Targeted Email
When chatting with a client about digital advertising, targeted email is easy to overlook. We tend to start with the bright and shiny – Instagram, people-based re-marketing, foot traffic attribution – and shy away from tried and true products that work. In this blog,...
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