Create Great Content by Being Lazy

Create Great Content by Being Lazy

You’ve been assigned to write content for your company. A blog post. Perhaps a whitepaper. Some sales copy. But your brain is fried from a million other marketing tasks with looming deadlines. You have no idea how to get some ideas. It’s ok. Save your...
Create a Writing Voice to Relate to Your Readers

Create a Writing Voice to Relate to Your Readers

My colleague is learning to write blog posts. It’s fun for me to watch her writing improve with each post. But she’s struggling to understand the concept of a “writing voice”. Although it’s easy to understand intellectually, many writers...
Solve the Problem: Why Workflow Matters

Solve the Problem: Why Workflow Matters

Over the past few months we’ve written about how a poor or incomplete digital workflow and process can be costly to your business. It results in employee frustration, unhappiness and malicious compliance. Or, in the worst cases, you get non-compliance, difficulty in...