by Christina Rice | Apr 7, 2021 | Email Marketing, Targeted Email
sO2Digital provides a one-stop shop for targeted email. Our platform, fondly known as “SmartWeb”, is described as a DSP for targeted email. SmartWeb offers our partners the opportunity to reach clients at the scale and targeting they need. Want to pull your own...
by Christina Rice | Apr 10, 2020 | Business Strategy
When COVID-19 hit the United States, shifting from an abstraction on the news to a tangibility in our communities, I saw a mobilization of marketing and advertising professionals being compassionate, reaching out to local businesses. Media associations, agencies,...
by Christina Rice | Mar 6, 2020 | Workflow
Welcome to the last post in our workflow series. We’ve talked in detail about the challenges media companies and agencies face when adding digital products to their media mix. We explored what happens to sales, account management, ad operations, management and...
by Christina Rice | Feb 21, 2020 | Workflow
Welcome back to workflow! In this post we’ll tackle the overwhelming task of getting work finished within the promised time frame, within the digital budget, and with full transparency for all stakeholders. Let’s start with full transparency by defining our...
by Christina Rice | Feb 5, 2020 | Workflow
Over the past few months we’ve written about how a poor or incomplete digital workflow and process can be costly to your business. It results in employee frustration, unhappiness and malicious compliance. Or, in the worst cases, you get non-compliance, difficulty in...
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