Welcome back to the sO2 Digital blog, over the next six weeks we will dive into the six steps of a successful targeted email campaign. You will learn the ins and outs on how to grow your margins and increase your digital revenue.
This infographic provides six simple steps, and the order in which we will discuss each step. Next week we will cover who to target, and why. Here’s a sneak peek at the “who”: Direct mail spend reaches a whopping $38.5 billion in local advertising spend. *Mailshark.com
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