by Christina Rice | Jan 30, 2020 | Google Ads
Last week, Google released some, frankly, minor changes to how it displays advertisements on Search Engine Results Pages (“SERPs”). The Internet predictably lost its collective mind. The changes were called a “war on organic search” and “the war on free clicks”. It...
by Christina Rice | Jan 14, 2020 | Workflow
Front line sales teams must have a multitude of digital products at their fingertips. Gone are the days of offering owned and operated inventory only. Local advertisers want to buy search, social media, extended reach display and video, OTT and variations of these...
by Christina Rice | Dec 5, 2019 | Workflow
In our previous blog post we discussed how a poor workflow system, or lack thereof, harms your front-line team and bottom-line revenue. But what about your management teams? The local managers who keep salespeople, media planners and buyers happy. Or the managers at...
by Christina Rice | Nov 19, 2019 | Workflow
Have you ever asked yourself how much time costs your digital agency? According to market research firm ICD, companies lose 20 to 30 percent in revenue every year due to inefficiencies. What If you could be as productive, execute campaigns more efficiently, and make...
by Christina Rice | Nov 13, 2019 | Workflow
The world of digital advertising and marketing is rampant with buzzwords like “artificial intelligence”, “the cloud”, “predictive analytics”, “programmatic” and many more. They all tease the idea that everything is done better, faster and cheaper by all-knowing robots...
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