Cannabis as a Vice Category in Digital Advertising

Cannabis as a Vice Category in Digital Advertising

Cannabis and CBD brands are new to the world of digital advertising. But digital advertising certainly isn’t new to the world of “vice” categories. But, unfortunately, when it comes to “vice” product advertising – alcohol, tobacco, and now, cannabis – one must do more...
Create Great Content by Being Lazy

Create Great Content by Being Lazy

You’ve been assigned to write content for your company. A blog post. Perhaps a whitepaper. Some sales copy. But your brain is fried from a million other marketing tasks with looming deadlines. You have no idea how to get some ideas. It’s ok. Save your...
Create a Writing Voice to Relate to Your Readers

Create a Writing Voice to Relate to Your Readers

My colleague is learning to write blog posts. It’s fun for me to watch her writing improve with each post. But she’s struggling to understand the concept of a “writing voice”. Although it’s easy to understand intellectually, many writers...