Create Great Content by Being Lazy

Create Great Content by Being Lazy

by | Feb 28, 2020 | Content

You’ve been assigned to write content for your company. A blog post. Perhaps a whitepaper. Some sales copy. But your brain is fried from a million other marketing tasks with looming deadlines. You have no idea how to get some ideas. It’s ok. Save your...
Create a Writing Voice to Relate to Your Readers

Create a Writing Voice to Relate to Your Readers

by | Feb 12, 2020 | Blog

My colleague is learning to write blog posts. It’s fun for me to watch her writing improve with each post. But she’s struggling to understand the concept of a “writing voice”. Although it’s easy to understand intellectually, many writers...