by Christina Rice | Apr 10, 2020 | Business Strategy
When COVID-19 hit the United States, shifting from an abstraction on the news to a tangibility in our communities, I saw a mobilization of marketing and advertising professionals being compassionate, reaching out to local businesses. Media associations, agencies,...
by Christina Rice | Feb 5, 2020 | Workflow
Over the past few months we’ve written about how a poor or incomplete digital workflow and process can be costly to your business. It results in employee frustration, unhappiness and malicious compliance. Or, in the worst cases, you get non-compliance, difficulty in...
by Christina Rice | Dec 5, 2019 | Workflow
In our previous blog post we discussed how a poor workflow system, or lack thereof, harms your front-line team and bottom-line revenue. But what about your management teams? The local managers who keep salespeople, media planners and buyers happy. Or the managers at...
by Christina Rice | Nov 19, 2019 | Workflow
Have you ever asked yourself how much time costs your digital agency? According to market research firm ICD, companies lose 20 to 30 percent in revenue every year due to inefficiencies. What If you could be as productive, execute campaigns more efficiently, and make...
by Christina Rice | Nov 13, 2019 | Workflow
The world of digital advertising and marketing is rampant with buzzwords like “artificial intelligence”, “the cloud”, “predictive analytics”, “programmatic” and many more. They all tease the idea that everything is done better, faster and cheaper by all-knowing robots...
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