by Lindsay Wilson | Dec 15, 2022 | Digital Media, Targeted Email
Despite the recent widening of cannabis legalization in the United States, the cannabis industry still faces resistance. Marijuana has not been legalized at the federal level, leaving States to create laws to govern their respective spheres within the industry. The...
by Lindsay Wilson | Dec 1, 2022 | Digital Media
Cannabis and CBD brands are new to the world of digital advertising. But digital advertising certainly isn’t new to the world of “vice” categories. But, unfortunately, when it comes to “vice” product advertising – alcohol, tobacco, and now, cannabis – one must do more...
by Christina Rice | Apr 7, 2021 | Email Marketing, Targeted Email
sO2Digital provides a one-stop shop for targeted email. Our platform, fondly known as “SmartWeb”, is described as a DSP for targeted email. SmartWeb offers our partners the opportunity to reach clients at the scale and targeting they need. Want to pull your own...
by Dave Ellis | Jun 10, 2020 | Content, Digital Media, Political advertising
My fellow Americans. Several months from now, (which will feel like four score and seven years), the “American experiment” in self-government will again undergo its electoral ritual… a presidential election. The President will be elected, along with scores of...
by Christina Rice | Apr 10, 2020 | Business Strategy
When COVID-19 hit the United States, shifting from an abstraction on the news to a tangibility in our communities, I saw a mobilization of marketing and advertising professionals being compassionate, reaching out to local businesses. Media associations, agencies,...
by Dave Ellis | Mar 12, 2020 | Social Media
Your company’s social media can be like keeping a wild animal for a pet. You can tame it, sure. Manage it. Control it. But its wild side is still there. Lurking. Waiting to spring out of your control and bite you. Which side of this tamed wild animal you see...
by Christina Rice | Mar 6, 2020 | Workflow
Welcome to the last post in our workflow series. We’ve talked in detail about the challenges media companies and agencies face when adding digital products to their media mix. We explored what happens to sales, account management, ad operations, management and...
by Dave Ellis | Feb 28, 2020 | Content
You’ve been assigned to write content for your company. A blog post. Perhaps a whitepaper. Some sales copy. But your brain is fried from a million other marketing tasks with looming deadlines. You have no idea how to get some ideas. It’s ok. Save your...
by Christina Rice | Feb 21, 2020 | Workflow
Welcome back to workflow! In this post we’ll tackle the overwhelming task of getting work finished within the promised time frame, within the digital budget, and with full transparency for all stakeholders. Let’s start with full transparency by defining our...
Recent Comments