by Christina Rice | Apr 10, 2020 | Business Strategy
When COVID-19 hit the United States, shifting from an abstraction on the news to a tangibility in our communities, I saw a mobilization of marketing and advertising professionals being compassionate, reaching out to local businesses. Media associations, agencies,...
by Christina Rice | Feb 5, 2020 | Workflow
Over the past few months we’ve written about how a poor or incomplete digital workflow and process can be costly to your business. It results in employee frustration, unhappiness and malicious compliance. Or, in the worst cases, you get non-compliance, difficulty in...
by Christina Rice | Jan 14, 2020 | Workflow
Front line sales teams must have a multitude of digital products at their fingertips. Gone are the days of offering owned and operated inventory only. Local advertisers want to buy search, social media, extended reach display and video, OTT and variations of these...
by Dave Ellis | Dec 16, 2019 | Branding
“You’re not your f**ing khakis.” In the popular movie “Fight Club”, actor Brad Pitt’s character, Tyler Durden, momentarily addresses the audience. In a 30-second mini-rant, he chastises viewers about trading their humanity for...
by Christina Rice | Dec 5, 2019 | Workflow
In our previous blog post we discussed how a poor workflow system, or lack thereof, harms your front-line team and bottom-line revenue. But what about your management teams? The local managers who keep salespeople, media planners and buyers happy. Or the managers at...
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