by Christina Rice | Apr 7, 2021 | Email Marketing, Targeted Email
sO2Digital provides a one-stop shop for targeted email. Our platform, fondly known as “SmartWeb”, is described as a DSP for targeted email. SmartWeb offers our partners the opportunity to reach clients at the scale and targeting they need. Want to pull your own...
by Nicole Harriman | Nov 5, 2019 | Targeted Email
T’is the season to help your clients get their email marketing in order for the holidays. Use targeted email to reach customers who are interested in your offers. Pinpoint people who want a deal this holiday season, with an offer that compels them to action. Whether...
by Christina Rice | Oct 24, 2019 | Targeted Email
Why Re-Targeting Matters Re-targeting increases the frequency at which a brand is seen by a selected audience. This audience indicated they’re interested in your client’s products or services. They opened an email, clicked a link or simply said “Yes, send me...
by Christina Rice | Oct 15, 2019 | Targeted Email
There are several important considerations when looking for a reputable targeted email partner. First, determine whether they are CAN-SPAM compliant with all their products. Next, ask if the email creative can be viewed on all devices. You should then verify that your...
by Molly Grimm | Oct 1, 2019 | Targeted Email
When chatting with a client about digital advertising, targeted email is easy to overlook. We tend to start with the bright and shiny – Instagram, people-based re-marketing, foot traffic attribution – and shy away from tried and true products that work. In this blog,...
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