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TapClicks Adds sO2Digital as a DATA Integration Partner

TapClicks Adds sO2Digital as a DATA Integration Partner

by Christina Rice | Apr 7, 2021 | Email Marketing, Targeted Email

sO2Digital provides a one-stop shop for targeted email. Our platform, fondly known as “SmartWeb”, is described as a DSP for targeted email. SmartWeb offers our partners the opportunity to reach clients at the scale and targeting they need. Want to pull your own...
Make This Holiday Season Your Most Successful with Targeted Email

Make This Holiday Season Your Most Successful with Targeted Email

by Nicole Harriman | Nov 5, 2019 | Targeted Email

T’is the season to help your clients get their email marketing in order for the holidays. Use targeted email to reach customers who are interested in your offers. Pinpoint people who want a deal this holiday season, with an offer that compels them to action. Whether...
Maximize Your Client’s Ad Spend and Increase ROI

Maximize Your Client’s Ad Spend and Increase ROI

by Christina Rice | Oct 24, 2019 | Targeted Email

Why Re-Targeting Matters Re-targeting increases the frequency at which a brand is seen by a selected audience. This audience indicated they’re interested in your client’s products or services. They opened an email, clicked a link or simply said “Yes, send me...
Pick the Right Email Partner to Exceed Revenue Goals: A How-to Guide

Pick the Right Email Partner to Exceed Revenue Goals: A How-to Guide

by Christina Rice | Oct 15, 2019 | Targeted Email

There are several important considerations when looking for a reputable targeted email partner. First, determine whether they are CAN-SPAM compliant with all their products. Next, ask if the email creative can be viewed on all devices. You should then verify that your...
How to Position Targeted Email’s Impressive ROI and Close Sales

How to Position Targeted Email’s Impressive ROI and Close Sales

by Molly Grimm | Oct 1, 2019 | Targeted Email

When chatting with a client about digital advertising, targeted email is easy to overlook. We tend to start with the bright and shiny – Instagram, people-based re-marketing, foot traffic attribution – and shy away from tried and true products that work. In this blog,...
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